Almost booked up but still Getting Enquiries from Google Ad's? Here's an idea...

In our carpet cleaning business we're almost booked up before Christmas with just a few appointments available the last few days 22nd & 23rd, that's it.  Whilst it's a nice position to be in, and achieved by marketing our database effectively, it s frustrating taking calls where people want before the few dates we have left.  So, I was going to just pause ALL our Google Ad's until the New Year, then thought I'd try something different this year.

January can be one of the quietest times of year for domestic carpet cleaning IF you don't have a big push to make sure you're busy.  Many of you know we do a massive pre xmas push for existing clients only to book before Christmas for January.  They can have Buy 1 Get 1 Free on our Clean and Protect or Healthy Home Service ONLY.  It's always been very popular and means when we lock the door on Christmas Eve we have two to three weeks booked solid in January, and it has become one of our best months, with people having multiple rooms done to get every other one free.  If this works so well for existing clients then maybe, just maybe the same offer may persuade new clients to WAIT until after Christmas and clean in January.  There's nothing to loose as if people aren't interested they'll probably not click the advert anyway, and if they do they just might decide to wait until January.

So, this is what I've done with the Google Ads:-

HEADLINE REMAINS THE SAME
Now Booked Up Before Xmas, Sorry!
Buy 1 Get 1 Free Jan. Clean&Protect
SAME LINK AS EXISTING Ad.co.uk

OR EVEN BETTER, create a separate landing page with the offer on.

Let me know how you get on.

Allan.