Category Archives for "The Buzz"

WOW, how a year has flown, it’s the NCCA Carpet Cleaners Carnival Tomorrow

I can’t believe it’s a year since we made our way to last years exhibition and met loads of old friends and made some new ones.

We’re just about to head off now to get set up then enjoy a pint with John from Kirsty’s Kids and a BBQ with Jamie from Cleaning Systems UK.

If you’re free tomorrow pop along for the day, there’s loads for the Kids to do while you wander around the exhibition.

For more details of the venue and what’s on go to

http://www.ncca.co.uk/news_article.php?ID=14

 

See you there!

 

Allan.

One Email to 178 people and an extra £209 + VAT for tomorrow, here’s how…

Here’s the scenario…

You’re looking at your diary for tomorrow and you have a gap between your first morning appointment and your last afternoon appointment.  You need to fill that gap, heres how you do it, and you don’t need our software to use this idea, but it helps make it EASY :-).  It takes just a few minutes, and it’s virtually free.  This happened to us today in our carpet cleaning business, so this is a real example of what’s possible.  We had one of our vans booked in the Sheffield S6 area first thing, then an annoying gap because of a postponed appointment until 2:30pm in S6.  Now S6 is approx 45 miles from our main base, so the last thing I wanted was the guy to trail back to the workshop then back to the last job.

  1. Using the Easy Emailing facility in GetBookedUp I created a simple filter of all clients in the S6 area, only 178 we have an email for on our Short Notice Offer list.
  2. Chose the template email from the built in Email Editor.
  3. Edited the content to suit the offer for tomorrow (20% off EVERYTHING, including Retail Products), explaining we’d had a cancellation and this was first come first served for tomorrow.
  4. Hit “Send and record in the clients Contact Log”
  5. Started working on something else.
  6. Phone rings (within 10 MINUTES! of email going out), “Hi It’s Mr Reed, I’ve just got your email can I book for tomorrow please and get the 20% off please.”  Me “Certainly Mr Reed, we’ll be there at 10:30am, Job value, £209 + VAT
  7. Celebrate with a little dance around the office (not pretty!) that we’ve just added £209 to that vans daily total for about 5 minutes work, RESULT!

Okay, you don’t need our software to do this, you can filter whatever database you have and send it by whatever means you have.  BUT what’s different about GetBookedUp is that we have an Easy Email system which allows you to filter clietns based on various criteria.  The built in editor allows you to compose your own emails and customise them.  This is recorded in the clients contact log so it’s traceable AND because there is no merging or exporting data to a mailmerge system it’s a breeze!

This is what the Easy Email looks like…

So, what are you waiting for?  Do you have a quiet day on Thursday?  Get this ready to go out tomorrow and fill the day.

Regards

Allan.

KEEP CALM and GETBOOKEDUP!

We’ve spoken to several users this week whilst providing support or training and virtually every one of them has commented that work is a little quiet.  One of our newer users of the Professional+ Edition, but an established carpet cleaner,  said  “It’s the quietest I’ve every known it, I only have one job booked in now, and that’s for next Monday.”  The business has asked to remain anonymous but said he didn’t mind me sharing his comment as he was sure others were also quiet.  He also didn’t mind me sharing what we’d done to help…

So what did we do?

As a new user we helped them import their existing client records from the spreadsheet they currently had them in.  They have rarely mailed their database as “It’s a pain to do!” so once uploaded we coached them through creating the letter using the built in Text Editor, which they though was great as they don’t have Word on the new computer they have installed GetBookedUp on.  We then went through how to choose clients and get the letter sent using the Easy Mailing feature.  Within an hour we’d got the data in and trained them how to get the first mailing out.

If you’re a little quiet perhaps try an extra mailing, or email campaign from your database.  Here’s just a couple you could do:-

A Short notice offer, tell people you’re working in the area all next week and if they book in any work for next week you’ll do a 3 for 2 deal.

Mail everyone who’s had a quote but not booked in yet, make an AMAZING offer to try you out, but only because it’s the quiet time before the MAD spring clean season starts at Easter.  We always find a BOGOF on the Clean & Protect service works well with this mailing.  Tell people why you’re doing it.  “This is a quiet time of year for us, the calm before the storm of Spring cleaning that always starts at Easter.  As you’ve had a quote from us but not booked in we want to show you just what we can do, and hopefully win your long term repeat business and referrasl to your friends and neighbours.  If you book now for the work to be done before Easter we’ll Clean and Protect One carpet Free of Charge when you have any carpets Cleaned and Protected.”

The mailshot to those who haven’t booked in is something that you can do regularly to follow up.  Obviously you wouldn’t offer the BOGOF all the time, but if you’re a bit quiet now why not give it a go now, using the example ‘reason’ above.

If you want ANY help doing these mailings from [getbookedup] just call us, any time, on 01405 813665.  If you’re not already a [getbookedup] user then give us a call to see a no obligation demonstration of how you’d put one of these mailings together in [getbookedup]

Thanks to Jackie Clark.

Jackie Clark of A&G Chem-Dry, who use our top Turbo Charged Edition, sent me the KEEP CALM picture and I though it appropriate for this post.  Thanks Jackie.

So, KEEP CALM and GETBOOKEDUP! using [getbookedup]

Hope that helps, you know where we are if you want any assistance.

Regards

Allan Jnr.

 

Extra feature in Professional+ Editions…

When Angelo of Cleaning Time got frustrated with another another carpet cleaning software package he was using he decided to try our Forever Free Edition.  Apparently he’d deleted an item on his pick list and because he had ‘used’ that on a record his deleting it had corrupted his database.  That doesn’t happen in our software, you can delete ‘redundant’ items even if you’ve used them, without causing a problem with your data.  If you couldn’t delete used items you’d have a huge list of ‘old’ sources, for example, which would just clutter up the selection box.  We’ve taken care of attention to detail like that so you don’t have to worry.

Angelo loved the Free Edition so much he almost immediately upgraded to our Professional+ Edition and we imported the limited existing  client detail we could recover from his old system.  Angelo said he was so excited at what this new software would do for him and couldn’t wait to start mailing his clients.  When he used the Easy Mailing facility he commented on how easy it was to find the right people.  While we were logged in doing some training with him he said in his old system he used to manually copy and paste each individual address from the list into an excel spreadsheet to be able to send that to Docmail (or any other online fulfilment house).  In our Business Builder and Turbo Charged Editions it’s possible to create the excel spreadsheet automatically, but not quite so easy in the Professional+ Edition.  Whilst you didn’t have to select each client individually and copy them, you had to right click in the grid of clients and select the right option to get the excel spreadsheet he wanted.  Angelo casually said “It would be great if that was just one button to click.”  What a BRILLIANT idea, SO WE DID IT!

Angelo asked  “It would be great if that was just one button to click.”

SO WE DID IT!

Now in the Professional+ Edition, when you use the Easy Mailing facility to create your mailings you can, with one click of a button, turn that list into an excel spreadsheet to upload to Docmail (or any other online fulfilment house).

It’s yet another great reason to change the software you’re using and start using our Professional+ Edition.  Just a one off fee of £289.00 + VAT,  NO monthly fee and a 60 Day No Quibble Money Back Guarantee.  PLUS, the system can grow with your business WITHOUT losing ANY data when you upgrade further and no new system to learn.

Thanks Angelo for the suggestion.  You can visit Angelo’s website at Northampton Carpet Cleaners Cleaning Time.

Existing Users can get this new function by simply updating.

Go to the Data Interchange Menu, Choose the Load Latest Version Files option, accept the default ‘Medium’ of “GetBookedUp Support’s Internet Folder” and click Load Files.  The system will do an automatic backup before downloading.  When the download is complete just close GBU and restart it.  You’ll see the new button in the Easy mailing screen, bottom left hand side.

 

 

 

Ooops, have our Newsletter emails been hitting your spam folder?

A couple of people have been in touch recently to say they have signed up at the bottom of our webpage for our “Enjoy more ideas to market less, quote faster and book more via…” by entering their email into the box but they haven’t heard from us.  So we checked this out and have found that it may be our initial request for confirmation you want to receive this stuff (and it’s not some little spammer signing you up) has probably gone into your spam filter or been rejected by your server as spam.

If you have signed up and not heard from us please just sign up again and hopefully it will get through this time.  As soon as you confirm you want this stuff we’ll add you to the list and you’ll start to receive our newsletter.  If you sign up and don’t hear please just call us and let us know, or contact us through the Contact Us form with a little note in there.

If there is anything you’d like us to write an article about any aspect of marketing just ask us.  We have contact with many Guru’s in various areas of marketing and I’m sure they’d be delighted to write an article on a subject that’s important to you.

That’s all for now, please get in touch,

Allan.

Save time and money by using online printing services…

One of the most time consuming parts of any mailing campaign can be the actual printing, folding and stuffing of envelopes for mailing.

Well, in our carpet cleaning business we’ve found a company that take all of that hassle away. We have been using Docmail for some time now and can highly recommend their service. I was skeptical what the effect would be on the response rate. When I saw the hard evidence that in our side by side trials there was no difference in response to mail sent through Docmail, and that which we had printed, folded and stuffed in house, I decided the saving was well worth making and am now a regular user.

Effectively we get the item printed, folded, stuffed and posted for LESS than we were paying for postage alone doing it in house (and that was with a discount for bulk and clean addresses). Not only that but now we don’t have to do the labour element of printing, folding and stuffing, saving even more! With Docmail there is no minimum order and it’s dead easy to use. You can export the required data, in the required format, from [getbookedup] and they do the rest, even custom mailmerge fields are available.

Check out their service, their details can be found HERE.

Still time to get some FREE web training from BIS Web Fuelled Business events…

Just received an email saying there are still some places left on the FREE web training been provided by Web Fuelled Business.  It’s a one day bootcamp to open your eyes to the possibilities and how things are changing.  If you don’t want to be left out and you can make any of these remaining dates then I urge you to get along.   Doug Richard will inspire you to move your online advertising forward, and also enlighten you so you’re never ripped off by claims of some SEO ‘experts’.

Here’s the link.

Regards

Allan

PS, we had a great day, such that I sent someone else to a different venue to be enlightened.

 

Carpex may be cancelled, but the NCCA are having their Carnival again…

Carpet was postponed , but you should also have in your diary September the 15th, which is when the NCCA have their Carpet Cleaners carnival booked for.

The Carpet Cleaners Carnival will be running on Saturday 15th September at Wicksteed Park, Kettering. Featuring an supplier exhibition, entertainment and much more the Carnival will be FREE to attend and open to all the family.

Last year was a great event and the sun really made the day.  There were plenty of worn out kids from playing on the rides and adventure playground areas.  The exhibition was also a success and Kirsty’s Kids just made it round the country in time to attend and show off the bike that did the tour around the UK raising funds.  I wonder if they’ll be there again this year?

We’ll be there, to meet existing users and show our wares to potential new users.  As always come along and ask any questions you like.  I say it all the time, no question is a dumb question, if you don’t know just ask.

Take a look at The Carpet Cleaners Carnival here.

 

You’re not the only one, try this…

More than one person who has called for support today has said their phone is dead this week.  Now I know it’s no consolation but it’s not just carpet cleaners, it’s locksmiths, oven cleaners and even a florist friend of mine said she has hardly had a call this week.  That means it’s possibly down to things outside your control.  That just means you have to take more control of what you can affect and, to steal a phrase from Nike, Just Do It!

Just Do It!

It doesn’t have to be anything expensive but if you use the quiet spell as an positive opportunity to do some of those things you keep promising to do.

There are loads of virtually free things you can do…

One of my favourite is always Doughnut Friday, which I’ve blogged about before so I’ll not repeat it here.

Follow up on some of those commercial clients you’d like to work for, offer a free demo while you’re quiet (don’t tell them though obviously)

Door knock your BEST area personally.  Drop off a sample spotter.  Have copies of testimonials from people you already work for in the area.  If you have them saved in the client record of your database you should be able to filter them out even down to street level and print out a copy.  Take a softly softly approach and you’ll be surprised how effective this can be.  Don’t look desperate for the work now.  Give the impression you’ve been working locally and politely ask that if they ever need carpet cleaning in future they ask their neighbours if they use you.  Then walk away, you’re not trying to sell them now, you’re tying to just show people who you are and how professional and friendly you are.

Email and offer to your short notice list, you have been keeping a short notice list haven’t you?  Don’t know what a ‘Short Notice List’ is?  See my recent post here, it’s at the bottom.

Look into how to join those associations you’ve been meaning to join.  The NCCA or TACCA.  It might not generate any work immediately, but it’s a badge of honour you can add to your paperwork and adverts and a sign you’re committed to those hight standards.  Plus they have forums you can share ideas on, and they’re usually free of the ‘nutters’ and ‘doom mongers’ on some other ‘open’ forums.

Teach yourself about Google Ad’s with Google’s own help files.  Some people aren’t going to like this, but hey, why pay an agency a fixed monthly fee to manage a five or six very broad expensive keywords?  You could do it yourself, and have HUNDREDS of very targeted keywords, spending less to generate more work.   You can have the ad’s running today, and you’re in control.  Turn ’em off when you’re too busy, back on as it starts to quieten down.  One tip I would give you though is in the early stages make sure you turn off the Display Network ads (don’t worry, you’ll see where that is as you create ad’s).  Oooh, I almost forgot.  As I got into doing our own Google Ad campaigns for our carpet cleaning business’ I decided to do Google’s ‘agency’ training course, to get access to all the tutorials the agencies use.  As i’m now qualified Google give me £50 vouchers to pass on to people to encourage them to get started using Google Ad’s.  There’s no catch, or kickback to me, they are genuinely from Google for me to pass on to NEW advertisers.  If you already have an account but you’ve never really used it (I probably shouldn’t say this) you could always forget about that one and start a new Google account fresh, then you could use one of the vouchers 😉  .  Google are also really good at spotting those who are trying, so don’t be surprised if you get an email from one of their people asking if they can help you.  Verify they are Google first of course but those guys are very patient and will have you going in no time.   If you’d like a voucher just drop me an email to allanjnr@getbookedup.com and put Voucher please in the subject line.  I’ll email a voucher back to you as soon as possible.

Phew!  That is all I have to say about that.

Allan.